Arts marketing consultant, journalist, events organiser and trainer,
Ros Fry works with cultural organisations and individuals across Britain and Europe.
This week Ros returns to the Arts Institute, Bournemouth to teach aspiring Arts & Events managers all about marketing, communications and the meaning of life...
Ros was nominated for the 2007 Woman of the Year award for her work promoting the arts and her success at making culture more accessible.
Ros is a director of West Mead Creative Ltd.
Over three thousand people so far have visited Made in Dorset, the exhibition I have curated with artist Lal Hitchcock. Everyone is enjoying the innovative display techniques and the fact that you can "try, buy and enjoy".
The controversial set designs seem to be going down well and visitors are buying large quantities of books, food, ceramic tiles and etchings. We are waiting to see how many makers get commissions. That would be the best part.
The Arts Institute at Bournemouth runs an amazingly popular degree course for budding cultural managers.
I am teaching 1st and 2nd year students all about arts marketing and communications. Graduating students actually get jobs afterwards! You can find out more on their website
The Marketing Map is a useful tool I am creating for the Arts Marketing Association.
A wall-based practical tool for anyone working on a project which needs audiences or visitors.
It will explain the principles of marketing, offers a simple action plan for what to do when and ensures that your resources are well used.
We are currently road testing the Marketing Map and plan to launch it next Autumn.
Dorset Visual Arts organises Dorset Art Weeks, possible the larges open studios event in the UK.
They are having a think about their future direction and Chris Huxley and I hosted an AWAYDAY for artists to help discover new future directions.
Published in Evolver magazine May & June 2008
Midsummer’s night is often a bit of a dream but Alum Chine, a beautiful coastal spot halfway between Bournemouth and Poole, is the scene this summer for an organisational nightmare when over a thousand young people, dozens of artists and performers, chunky JCB diggers and a fleet of ribs and boats spend a week creating Hubworld, a massive free outdoor cultural spectacle taking place on Friday 20th and Saturday 21st June.
